Online shopping, specifically online food retail, has become a popular and convenient way to get groceries. The increasing online retail of food has brought a need to assess the online food retail environment. Dr. Neha Khandpur, research scientist of the Department of Nutrition at Harvard T.H. Chan School of Public Health, and University of Sao Paulo, and senior author Dr. Alyssa Moran, Assistant Professor of the Department of Health Policy and Management at Johns Hopkins Bloomberg School of Public Health, and previous doctoral student with Dr. Rimm in the EVERGREEN group published a study that developed a conceptual framework that will help inform public health interventions, guidelines, retailer practices, and governmental policies for creating healthy online food retail environments. Among others, co-authors include EVERGREEN members Drs. Eric Rimm, Sara Bleich, and Laura Zatz. This study was recently published by the International Journal of Environmental Research and Public Health.
The development of the framework was achieved through a literature review, key informant interviews, pilot testing and refinement, and a group discussion with experts to establish content validity. The resulting framework includes a description of consumer and retailer level domains and constructs that influence consumer behavior in the online food retail environment. This framework serves as a foundation for further studies to delve deeper into the influences of consumer food purchase behaviors in the online platform.
Publication: Khandpur N., Zatz L. Y., Bleich S. N., Taillie L. S., Orr J. A., Rimm E. B., & Moran A. J. (2020). Supermarkets in cyberspace: a conceptual framework to capture the influence of online food retail environments on consumer behavior. Int J Environ Res Public Health. 17(22):8639.