Project IMPACT

IMPACT_logo[Years Active: 20XX-20XX]

The purpose of Project IMPACT (Influencing the Media and Public Agenda on Cancer and Tobacco Disparities) is to develop and test a community mobilization model in Lawrence, MA. The model aims to alter the information environment in the community about health disparities in general and tobacco disparities in particular. The project seeks to build the community’s capacity to work with local media to influence the public agenda through training members of community-based organizations, and assess whether the intervention has led to change in the community agenda on disparities.

Project IMPACT is being conducted with the Harvard School of Public Health’s Lung Cancer Disparities Center.

Selected Publications:

  • Ramanadhan S, Nagler RH, McCauley MP, Lora V, Minsky S, Bruff C, Muneton YF, McCloud RF, Puleo E, Viswanath K (2016). Much Ventured, Much Gained: Community-Engaged Data Collection by Adolescents and Young Adults, Progress in Community Health Partnerships, 10(2):217-24.
  • Bigman, C. A., Nagler, R. H., & Viswanath, K. (2016). Representation, exemplification, and risk: Resonance of tobacco graphic health warnings across diverse populations.Health Communication, 31(8), 974-987.
  • McCauley, M. P., Ramanadhan, S., & Viswanath, K. (2015). Assessing Opinions in Community Leadership Networks to Address Health Inequalities: A Case Study from Project IMPACT. Health Education Research, 30(6), 866-881.
  • Nagler, R. H., Bigman, C. A., Ramanadhan, S., Ramamurthi, D., & Viswanath, K. (2016). Prevalence and Framing of Health Disparities in Local Print News: Implications for Multilevel Interventions to Address Cancer Inequalities. Cancer Epidemiology, Biomarkers & Prevention, 25(4), 603-612. doi: 10.1158/1055-9965.EPI-15-124